Campaign to support new food origin labelling welcomed


A new information campaign explaining country of origin labelling will be welcomed by consumers as the reforms come into effect.

Northern based Government Senator Ian Macdonald, who supported the reforms to country of origin labelling when they were introduced last year, said understanding how the new labels worked would ensure consumers were making an informed decision about the products they buy. 

“Not only can consumers readily identify where the products are made, but also they can see how the labelling system works,” Senator Macdonald said. 

The campaign will appear on TV, radio, in newspapers, digitally and on social media over the coming month.

While the broader country of origin labelling reforms came into effect from 1 July 2016, a two year transition period is now in place.

Since the introduction of the reforms, many foods found on Australian retail shelves have started to include the familiar kangaroo in a triangle logo to show that the food is made, produced or grown in Australia. Imported foods that only undergo minor processing or packaging here cannot claim to be made here, or carry the logo.

The new labels also include a bar chart indicating the proportion of Australian ingredients.

For more information, go to foodlabel.industry.gov.au or search ‘clearer food labels’.

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